The Hershey Company is a widely known company-is the leading manufacturer of chocolates in the United States. Focused on the production of chocolate, sweet and mints, the company was founded in 1894 by Milton S.
The brands:
Chocolate – Hersheys, Kisses, Reese’s, Kit Kat, Brookside, Take5, York
Candy – Twizzlers, Jolly Rancher, Allan Candy
Mint & Gum – Ice Breakers, Breath Savers, Bubble Yum
Nuts & Caramel – Lancaster, Payday, Rolo
Our team has learn from them resently. We’d like share our analysis result, If this can help you, We will be happy for that.
What we can see from their Annual Report?
For only chocolate and sugar confectionery. the sales number shows stable growth.
- Hershey revenue for the quarter ending March 31, 2019 was $2.016B, a 2.26% increase year-over-year.
- Hershey revenue for the twelve months ending March 31, 2019 was $7.836B, a 3% increase year-over-year.
- Hershey annual revenue for 2018 was $7.791B, a 3.67% increase from 2017.
- Hershey annual revenue for 2017 was $7.515B, a 1.01% increase from 2016.
- Hershey annual revenue for 2016 was $7.44B, a 0.73% increase from 2015.
So the questions is How Hershey’s Filtered Sugary Success from the Rich Layers of manufacturers? What we can learn from them?
The Hershey Company involved many different audiences with their ad campaigns: children, dancers, and even immigrants.
Hershey’s advertising strategy is focused on the emotional connection consumers have with the Hershey’s brand as a whole.
The new Hershey’s Milk Chocolate Emoji Bar, coming this summer! 2019
Social Media Marketing
Hershey took the extra effort of advertising on its multiple social media channels such as Facebook, Twitter, and Instagram, etc. Hershey uses each social media platform to reach out and stay connected with their dedicated fans and followers.
A current picture of Hershey Company over various social media platforms:
- 9,715,926 followers over Facebook
- 201 K followers over Instagram
- 70,472 followers over Pinterest
- 10,900 followers over Twitter
- 57,576 Subscribers over YouTube
Information Sharing Strategy
For the information sharing strategy, Hershey’s will be utilized is its website. In the website you will be able to find more about their products, history, recipes, videos, and much more.
Conclusion
The company is heading in the right directions in some aspects such as their increasing in marketing as a result of a new marketing campaign they initiated a couple of years ago.
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